As an individual season seat holder (read: my passion isn’t paid for by a corporation I work for, but by my own budgeting from a mid-level pay), I enjoy taking family and friends to games. I’ve introduced many non-basketball fans to the sport since the first tip at SkyDome. The majority have come back on their own, some even buying season tickets for themselves. In that sense, I have been the ideal fanatic, in that I have spread the Raptor love to those that otherwise might never know what that Purple Fever felt like.

Not surprisingly, the most popular games are always the Lakers, Dallas, Miami, San Antonio, Detroit and, in recent years, Cleveland, New Jersey and Orlando/Houston (TMac territory). My seats are great, being 8 rows up off the floor, I am surrounded by intelligent hoop fans that know the names of the scrubs on visiting teams, and I have the best in-seat server in the history of the NBA. A fine night out where the hassles and dredge of every day life go away for 2 and 1/2 hours.

What IS surprising though is that, except for Miami, I could see my favourite NBA team from the same seating location for cheaper in all the above cities.

The face value of my ticket is $150. Granted, I pay less as a season ticket holder, but to be fair, so do season seat holders in other markets. I have used the single game price as a comparison in this piece. Also, it should be noted, that for the past 2 seasons the Raptors have used “premium” prices on certain nights so my $150 ticket is now $170, for example. Some other NBA teams also do this, but it is not predominant. Also, obviously the US locations are using US$, but with the dollar about equal now, all is fair.

If I wanted to see Kobe in LA every night, I’d be paying $140. Roughly a savings of $400 per seat.

San Antonio, a team of great success lately? $110.

Orlando? A paltry $45.

Heck, even New York comes in at $114.50 and look at their salary cap issues and they play in the world’s most famous arena!

In fact, only 3 cities charge more in my seating area:

Miami: $245

Indiana: $170

Minnesota $200

Miami is understandable, given the market. Indiana is Hoops Country, but also noteworthy are their half empty arenas right now (granted, for different reasons). Minnesota? Can’t figure that out.

After receiving word of the increases for next year, an incredible 10%, making it 20% over 2 years, I received some phone calls and emails from fellow seat holders who are outraged and have already torn up their renewals. After all, we are talking about a team that is barely above .500 in an extremely weak conference, has only won one playoff round, and has more holes than a cruise ship has windows. I cannot help but think that MLSE has taken on the Maple Leaf belief that “fans will pay to see them play.” I really don’t see that happening with the Raptors given their lack of success.

I have missed one game since that first tip. One. I showed up during those horrible years and never left a game early. I have booked my vacations around the home schedule for years. I’ve travelled to see this team play on the road once every season. This year I committed more than $12,000 of my salary to tickets.

What have I received in return?

-Dwindling contact from the Raptors organization. They used to call us in for face to face group meetings asking how satisfied we were, what needed improvement. Now all we get is an automated on-line survey and a once-a-year meet & greet with 1,000 seat holders and one club executive, 2 if you are lucky, an hour before tip.

- ever depleting quality of in-game entertainment. The halftime shows, the anthem singers, the videos, the mascot, all of them combined to make it the best night out in town. Now, you see the dancers 2-3 times maximum,you have DJs you can barely understand, you have a crew of teenagers running around yelling “defence” while banging thundersticks, and possibly the worst intro video/music in the history of the team. We were happy with the addition of the drummers, thinking they might add a bit of college vibe to the game, but they stick them up at the ROOF! Thank God for the Raptor.

- lack of solid direction. In the Grunwald era, he would come out, address our weaknesses and work at improving them. Did they always work? No. But as season seat holders, we felt part of that. It at least appeared he was listening to us. While here, Colangelo has shipped off someone he referred to as a key to the success of the franchise (Charlie V.) and last year scoffed at the idea during the meet & greet that we needed rebounding help, saying he’d prefer to add scoring. Look where that got us.

If nothing else, the old excuse of the Canadian dollar being weak and needing to charge us more to offset this has gone the way of the, achem, dinosaur. If any year was ripe for no increase, or a small one, it is this one. I won’t even mention the reduction in the GST….but I do wonder where my refund cheque is for this year.

I seriously now have to question the direction of management, both on the floor and off. If MLSE is looking at this as purely a money making machine, fine, come out and say it. If, however, you are looking to use this franchise as a seed, as a starting point of growing this product and game in Canada, then you need to seriously consider not pricing yourself out of the market.

It pains me to say that once I receive my renewal, I too will be ripping it up. It’s the end of an era for me. I will continue to support this team, but I’ll be doing so from the comfort of my home.

Opening day of 2008/2009 will be only the second time that my butt won’t be in a seat at the ACC for a Raptors game.

Hell, maybe I’ll use the $300 I would have spent on tickets, the $50 I would have spent on food and beverage, and have all the other people in my section over for a nice spread.

Hope we see some better D on the HiDef TV I’ll be buying with my savings from not renewing.

For your perusal, here are the prices of tickets comparable to mine at ACC, which are baseline primes:

Atlanta $115
Boston $85
Charlotte $85
Chicago $130
Cleveland $62
Dallas $114
Denver $72
Detroit $110
Golden State $90
Houston $100
Indiana $170
Clippers $125
Lakers $140
Memphis $82
Miami $245
Milwaukee $101
Minnesota $200
New Jersey $101
New Orleans $50
New York $114.50
Orlando $45
Philadelphia $110
Phoenix $131.75
Portland $110
Sacramento $140
San Antonio $110
Seattle $58
Toronto $150
Utah $105
Washington $98

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